SHEquality Matters Magazine

SHEquality Matters Magazine NO VIDEO
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    • Goal
    • $500.00
    • Started on
    • 2013-05-23
SHEquality Matters Magazine set up a Crowd Sourcing Campaign on Indiegogo this week and CrowdHelps suggested we post on here too as a women focussed project. Full info below.

We have set a target of £500 here but anything we can raise will be put to get use. The indiegogo campaign is flexible with a top target of £2k, but we will receive any funds raised. There is the opportunity for perks suxch as tweets, pens, cups, T-Shirts or adverts, sponsorship.

Thanks for taking the time for looking at our campaign, it is appreciated.
SUMMARY

There is more information below, but here is the summary!

SHEquality Matters is an on-line alternative magazine for women by women, launched December 2012. We now have over 2,250 followers on Twitter. The magazine is going monthly end of the month, and we also do a range of weekly themed on-line news. http://www.issuu.com/shequalitymatters

Last year we did a workshop as part of The NERVE Centre Libraries Tour in Toxteth. We included information from our workshop in Issue #1 of SHEquality Matters. The Nerve Centre made a short film & you can briefly see our workshop and the SHEquality Matters Editor in it. http://www.youtube.com/watch?v=ZScqwQeLFz8

The NERVE Centre events appeal to us, as they include the eclectic, alternative, random, serious, creative, activist etc people, activities, organisations and ideas in their events.

SHEquality Matters aims for this as a magazine. We are for the women who do things differently, the bohemian, the documentary watcher or maker, the urban gardener, on-line beadmaker, etc! The woman who have no interest in gossip and celebrity magazines or the relics of 1950's "Women's Mags!"

http://www.issuu.com/shequalitymatters includes biographies of 3 main contributors in issue 1.

We are not aiming to be Spare Rib or Vagenda. Uber excited about relaunch of the 1st, love the 2nd who are also currently crowdfunding on Kickstarter! (sisterhood 4 EVA!) We are like nobody else and always SHEvolving! X : - )

We need a better website and have had quotes. We do not have the technical skills do what we want without help or buying in an expert. This will integrate all our various on-line activities, and look better, be easier to use, update and follow, etc. We can also add new stuff like a forum.

If we reach at least £250 - £500 we can at least get someone in to improve what we have and it will enable us to get out and about more to speak with groups and get their content for stories in the magazine, and widen awareness of them.

We are a social enterprise, and aim to give 15% minimum of any profit we eventually make to Women's organisations, projects, etc. Currently it is all being done unpaid and with volunteers, ad-hoc contributors and supporters, It is a Labour of Love! The start up costs etc were via a business loan, which is still being paid off.

If we reach full target of £2,000 we will have the website, get out to groups and improve equipment to make the magazine lookbetter and easier to produce. Currently all being done the longer way due to equipment we have at our disposall.

Ideally we want to start doing Quarterly printed version and if enough people take up the opportunity to pledge for it then we can get the first one out in Autumn, otherwise it will take longer. This will enable us to reach women who do not use IT1 We also want to do events, and develop reources to use with Women';s Groups or to give them so they can work to produce content and develop projects with us. There are a range of things on our dieal Wish List and if we are lucky enough to get near to those targets we will share what they are with you, because YOU MADE IT HAPPEN!

Whatever we do get will be put to good use & we will post updates on here to let you know what & probably pictures. Hopefully at some stage some little short films. We will account on-line for what has been done.

We know not everyone can contribute but you can help

By letting others know about our campaign on Twitter, Facebook, etc or speaking to people, LOL!
Or maybe you can do our website for free or very, very cheaply, do a short film to promote the campaign, or poster?
Could you find us a really cheap printing option for proposed Quarterly printed special editions?
Do you want to contribute an article?
Can you make us a more awesome logo, artwork, etc?
Can you hold a SHEqualiTEA Break and contribute the funds?
Do you know some really great, proven software that si really cheap or FREE (and won't wreck our computer) that will simplify magazine production & improve it?
Are you able to give us soem office space even for half a day in Merseyside for free?
Have you got soem bright ideas to help us raise funds?
All help is greatly appreciated. X



About Us - SHEquality Matters Magazine

http://www.issuu.com/shequalitymatters includes biographies of 3 main contributors in issue 1.

SHEquality - Equality for Women

SHEvolution - The process of working for equality for women

SHEvolving - The act of evolving for SHEvolution . Or personal and/or organisational development.

SHEvolveHER - Someone who is SHEvolving or working for SHEvolution.

SHEquanomics - How the economy affects women, and their influence on it e.g. enterprise, academic, consumer, etc. The female £!

SHEqualiVersity - Teaching, learning, contributing to or participating in developing SHEquality. Tools for SHEvolving.

WOMANifesto - The aims,beliefs & dynamic roadmap of the SHEvolution pic.twitter.com/pZ6xOobv

Our growth plan included once we reached 2,000 followers on TwuittHER we would crowdfund to develop as we would have reached a significant mass to show interest and need for the project. We now have over 2,250 FollowHERs on TwittHER since launching in December 2012!

So here we go and this is about us and our campaign.

SHEquality Matters Magazine is a Magazine for Women, by Women. Based in Merseyside, it looks at local issues but has a global perspective. It is an alternative women's magazine looking at issues important to women outside of mainstream media. An alternative to True Story, Old School Housewife, Fashion and Celeb Gossip Mags. This magazine is for women who want to know about other things

The project was launched by SHEqualiVersity on 03/12/12 and developed in July 2012. SHEqualiVersity is a Start Up Social Enterprise created to produce the magazine and develop projects linked to the magazine and it's wider aims.

OUR AIMS

SHEquality Matters aims to provide a platform for women's diverse voices.

Celebrating the achievements and contributions of women to society.

MOTTO

Dare, Dream, Do! pic.twitter.com/cghNJ13W46

We have produced 2 full issues in December and are going to be an on-line Monthly from this month!

Issue #1 December 2012 http://issuu.com/shequalitymatters/docs/final_shequality_magazine_december_2012_publish_an

Issue #2 Festive Special http://issuu.com/shequalitymatters/docs/shequality_festive_iss_1_and_half_2012

Issues we have covered in the magazines include:-


Domestic Violence support, Food Banks, On-line gambling and addiction, Returning to education, Looking for work, Public transport issues when travelling with children, The legacy of old Mother & Children's homes, Community consultations on issues of concern, The W.I., Women's Boxing, Local TV bidders, Environmental issues, and more.

In our tweets

The above, plus Bedroom Tax, Localism, various campaigns from community groups, arts, sports, current affairs, and a wide eclectic range of subjects.

Future issues


More of the same. In addition we want to be able to provide a platform for new voices, we have a range of women across generations wishing to contribute articles, the increased resources will enable us to do this via more interaction, better platforms (website, software, equipment, etc), and paying expenses where applicable. Currently nobody is paid, and no expenses. When expenses are needed they are paid by the contributor themself or from the founders own small income.

We hope to get out to community groups, and individuals to enable them to produce their own pages of content, and to develop stories on working class Sheroes, gainiing recognition for their contributions in the past and now. We find when looking at issues in the gender equality struggle, and suffrage much of the ifnormation is on women from well off backgrounds who were able to sue their privilege to affect change.

We want to dig up the stories of the more ordinary women who contributed and championed issues too. Such as Rent Strikers, Suffrage, Projects, politics, campaigns etc. Increases resources will enable us to get out and see more people, track relevant documents, research,etc. We want to find the InnovateHERS, RepresentHERs, SportHERs, TeacHERs, CampaignHERs, etc and get their stories out. There are many women out there whose interests are not catered for in the mainstream media or included.

Our point of view - Eclectic, IrrevHERent, DiffHERent, RandomHER, SHEvolving!

Bohemian, alternative, inclusive, to the left not the right, pro-feminism, ennvironmentally firiendly, etc ........

The magazine also has a range of comic characters that link to the stories within the magazine or organisations being promoted. They cover the generations enabling a diversity fo viewpoints.

FEATURED CHARACTERS:-

The Golden Agers Knitting Club - They are "Crafty" https://twitter.com/ShequalityMatte/status/286237117288443904/photo/1

Nina Lenin - The not so mature student. A thirst for knowledge and life, A lifelong learner, but she could teach some folk a few tricks. pic.twitter.com/SWZvPSCc

Jean Lenin - Her head is in the clouds. But she sees stars!

pic.twitter.com/QT8bUPqF pic.twitter.com/K1lU6k4A

and SHEmeanit O'Really. She is a newer character who has her own twitter (over 200 FollowHERs, including Yoko Ono). She also has a blog. A fictional chracter with soem delusions. She has decided she wants to become the 1st Mayoress of Liverpool and is plannign ahead for the next elections in 2016! She is developing a CityFesto, and has formed her own party - The Liverty Party. Motto - Life, Liverty, Equality, Solidarity, Beauty. She campaigns under the slogan - Calm Down & Vote O'Really!

Ideas for her CityFesto so far include making Liverpool capital of the UK.

Setting up a Liverpool in New York and Liverpool in Milan Office (which she will give a lot of time too)!

Creating a Music of Liverpool Origin Festival - The MOLO's!

http://shemeanitoreally.blogspot.co.uk/ https://twitter.com/ShemeanOReally

We have also developed a range of weekly on-line papers covering specific issues. these include; -

The SHEvolveHER http://paper.li/SHEqualiVersity/1368369092#

TheArtHER http://paper.li/ShequalityMatte/1363814934#

The GreenHER http://paper.li/ShequalityMatte/1363816916#

The EqualiseHER http://paper.li/ShequalityMatte/1363134156

The SportHER http://paper.li/ShequalityMatte/1363962170

The FootballHER http://paper.li/SHEqualiVersity/1368305838

The AdviseHER http://paper.li/ShequalityMatte/1364210428

The NetworkHER http://paper.li/SHEqualiVersity/1368337784

The JobHER http://paper.li/traceyhylton/1364430854

and others currently being revamped The OutFitHER, FeedHER, and CommentateHER. In addition there are plans to increase the series in the next couple of months to include amngost others HealthiHER, RepresentHER and more.

As can be seen our products and activities are branded with SHE or HER to reinforce the wider mission!

IMPACT OF CONTRIBUTIONS

As mentioned in above information the more we can raise the more we can do.

Improved & integrated website, enabling more current information and a one-stop resource
Able to get out and see more people to interview and work with to create content
Raise the profile of more organisations and individuals that deliver services and projects that will support, interest or empower, or inspire women. Awareness riasing.
Enable more stories that are ignored in other meida to be produced.
Enable more people to become contributors. Increase the team.Decrease the workload which si currently 80% one person, and diversify the voices and content.
Create opportunities re above for people looking for experience, references etc to enable them to develop into their chosen career, increase confidence, gain employment, etc.
Who we are


The project was set up and run by Tracey Hylton (see Linked In, Twitter & Facebook links). However, there is a collective fo contributors of different involvement, and the project was initially conceived in August 2011. At this time the 3 main contributors Tracey, Jacqui Gill and Tracey Dunn (see Bio's Issue 1 of SHEquality Matters) along with other people in the community were volunteering in Toxteth Against the Riots (Now South Central Active Forum) during that Summer's Inner City disturbances.

During this there was a relaisation that Toxteth holds a great wealth of talented and capable women, but there was no relevant organisation that could serve as a relevant vehicle for their diversity of backgrounds, interests and availability. This initally led to the development of Toxteth Women's Organisation (TWO) which developed into an informal and virtual networking group, which has an active facebook page for sharing information and opportunities. Initially in jest it was suggested the WI maybe a vehicle, but on full consideration that was not what we were looking for. Members have since worked together on various campaigns and ad hoc events, etc.

As time went on we were approached by women outside of Toxteth, from Merseyside who were interested and struggling to find something they fitted into, looking for opportunities and support. Many of them were also involved in less mainstream activities e.g. Choirs, Allotments, The Arts, Community Activism, Alternative Therapies, etc. A lot fo them had been or were/are currently Mature Students, and eventually young women involved in FE & HE became interested and connected.

This loose collective includes a lot of BAME women, primarily African or Caribbean Heritage, Dual Heritage various, but also Asian, Middle East, The East, Eastern Europe, etc. Various faiths or none, humanists, atheists, Muslims, Rastafarians, Devout Chrisitain etc, Vegans, Disabilities, In addictions recovery, Domestic Abuse Survivors, Refugees, experience of mental illnesses personal or in family, many single parents. Also Carers, Vegetarians, Vegans, LGBT, ex offenders etc. An eclectic collective of the often under or misrpresented in society. There are of course others who are more mainstream in background and experience, LOL!

Many of us have been or are Mature Students at various levels. We have a wide range of working and volunteering experiences between us including (band indicative not exhasutive list): -

call centres, cleaning, social care, Directors/CEO's/Managers, Creative, Community Develiopment, Equality & Diversity, Research, Factory work, Bingo Caller, admin, Advocates, Careers advisors, Public Services, Academic, Community activism & Campaigning, cooks, bar person, waiting staff, Sopcial Work, Counselling, etc!

Many of us when talking or writing about racism, fuel poverty, unemployment, bedroom tax, etc speak so from experience not academic research alone.


We provide a platform for the currently often under or misrepresented in media. A view from diverse communities, working well as an eclectic, cross cutting, multicultural group, showing the right wing myths of multiculturalism not working is far from true!

A different point of view from the more promoted mainstream London Centric/South centred, unifaith, unisexuality perspective that is mostly seen in much media.

Our diversity leads the variety of content past and present. Yes we are a women's magazine, yes we have a feminist outlook, but we are also more than that.

We are excited that Spare Rib is coming back. However, we do not have the resources within ourselves or most of our networks to personally recruit big donors. Nobody has any spare income.

We are glad Vagenda are relaunching (they have a Kickstarter appeal now also if you wish to support them).

All this increased activity across the UK in women and media, growth in Feminist groups in Student Unions and evidence of more young women becoming involved in women's causes show that right now the mood for SHEvolution is here in the UK,and we are just one of the collectives working towards the day, LOL!

Here is to Sisterhood, empowerment and success for all striving for positive change!

Viva Diversity, Viva Sisterhood!

What We Need & What You Get

We can make some improvements with just £500 which would enable us to get a website designer to revamp our existing website to a better standard and have some income to attend events and visit groups. Any amount we receive below our target of £2,000 will enable some improvement as above.

£2,000 will enable us to have a completly new website integrating twitter, facebook, etc and enabling us to add a forum, and have on-line stories on a weekly basis. It will also house links to our weekly on-line papers and the capability to host short films we hope to make. These will include reports, issue based shorts and readers views, etc. As well as enable us to attend more events and get out to see more groups to hear their stories, and work with them to produce content for the magazine on their issues and interests.

The magazine is currently run only on a voluntary basis. Nobody is paid, and expenses are coming from the founder, who also provided the start up money for website, equipment, etc via a business loan she received and is still repaying this also. We will be able to cover more stories, and see more people, do more group work etc if we can afford to travel and pay volunteer expenses as required.

Since starting we have had a laptop which was not new break down twice and then be pronounced unfixable, 1 old pc has also had breakdowns and is not running at best capacity. We have now secured A 2nd hand Apple Mac Pro which those of us unfamiliar with are learning to use.This has taken the money needed to improve the website and travel to see groups, and delayed the change of frequency to Monthly. We are now going monthly at the end of May.Reaching over our target will ensure we have some contingency money for any future IT issues.

The Perks - what is in it for you?

Show people you support the SHEvolution with our unique pens, Mugs and T-Shirts. Get the SHEquality Matters message out and be a frontline SHEvolveHER!

Promote your business, project, interest, club via advertising or sponsorship, and/or recognition as a donor to our readers and over 2,250 TweetHER FollowHERs, and the contacts they Retweet too.

Contribute to your organisations CSR and equality aims by supporting this project which is inclusive and focussed on social justice and gender equality/women's rights and issues.

Your contribution will enable small businsesses and projects to promote themslef, gain new bsuiness, receive free advertising and promotion, and also enable us to provide support in financial or resources to women focussed projects/groups etc each quarter.

Your contribution will also enable more people to gain work experience, or freelance paid work, improving their career prospects and economic position.

Your contribution will enable the diverse voices of women in society to have a platform.

The Impact

We will be able to have a one-stop website for our social media and up to date information and stories, as well as increase interaction.

Create better looking and produced magazines both on-line and special printed quarterly editions. Enabling us to reach women who do not have access to IT, or currently do not have IT skills.

Create content in other formats such as audio and short films, making it more inclusive and accessible, and catering to different preferences for media.It will also enable it to be passed on to a wider audience.

Assist us in getting our own office. Currently we have access to a community shared resource, which is often full, and not suitable for meetings, group work etc. Ideally we would like an office or allocated space in a less shared office based in either a Women's Centre or Community Social Enterprise Centre. We would then be able to hold meetings, store equipment, have greater access night and day for everyone. Ability to take on interns and work experience and a place for volunteers. Currently most work is done on our various IT of differing capacity at home, at study, on the move! We will also be able to have some activities there, dependent upon space, or possibly be able to use space within any centre we gain office resource in.

We are a Social Enterprise and our aim is once in profit to be able to donate a minimum of 15% of any profit (once we have some women focussed projects, organisations, activities in patiruclar Domestic Violence Refuges, Sport, Health and Volunteer led. This is to replicate the 15% Philanthropy philosophy practised by many noted female Victorian's financuially able, who also contributed to social reform. A high % of them coming from Merseyside.

Also because we want to "pass it on" and give back. this may also include contributing to future Indigogo campaigns if within our criteria. We want to help start. develop or sustain activities as we are asking people to support us.

We currently provide free adverts for small businesses and start ups to enable them to reach a wider audience, potential customers to aid growth and sustainability. Success in the campaign means we will be able to conitinue to do this e.g. free adverts, tweets shouts/promotion etc, as well as develop other activities such as events.

Access to any training or relevant opportunities if required for volunteers, interns to further their development and help them towards achieving their career goals, etc. In addition to developing us as a project. Able to develop promotional materials, and training/resource packs to work with groups or to give grouops to work with.Go more mobile, visting groups, working with them, and holding roadshows and events across Merseyside, initially, as well as Netwiorking and launch events.Pre-sold adverts and gaining sponsors will assist to attract ingoing advertisers for our sustainailbility and development.

We will carry on even if we do not reach our target but growth and production will be far slower as we will have to concentrate on other issues for income generation, etc. More admin and marketing etc, less creative
Other Ways You Can Help

We understand not everyone is able to contribute, but that doesn’t mean you can’t helpif you want to:

We know not everyone can contribute but you can help

By letting others know about our campaign on Twitter, Facebook, etc or speaking to people, LOL!

Or maybe you can do our website for free or very, very cheaply, do a short film to promote the campaign, or poster?

Could you find us a really cheap printing option for proposed Quarterly printed special editions?

Do you want to contribute an article?

Can you make us a more awesome logo, artwork, etc?

Can you hold a SHEqualiTEA Break and contribute the funds?

Do you know some really great, proven software that is really cheap or FREE (and won't wreck our computer) that will simplify magazine production & improve it?

Are you able to give us soem office space even for half a day in Merseyside for free?

Have you got some bright ideas to help us raise funds?

All help is greatly appreciated. X

THANK YOU FOR TAKING THE TIME TO READ AND CONSIDER OUR CAMPAIGN.

We can be contacted on e-mail on sqmbizmaguk@gmail.com



US ON TWITTER

SHEquality Matters Magazine @ShequalityMATTE

SHEqualiVersity @ShequaliVersity

SHEquality Matters Editor @TraceyHylton

Shemeanit O'Really @ShemeanOReally

Online Magazines www.issuu.com/shequalitymatters

Old website to be replaced or revamped www.shequalitymatters.org

Share on:

Tracey

http://www.youtube.com/watch?v=ZScqwQeLFz8

Last year we did a workshop as part of The NERVE Centre Libraries Tour in Toxteth. We included information from our workshop in Issue #1 of SHEquality Matters. The Nerve Centre made a short film & you can briefly see our workshop and the SHEquality Matters Editor in it. http://www.youtube.com/watch?v=ZScqwQeLFz8

The NERVE Centre events appeal to us, as they include the eclectic, alternative, random, serious, creative, activist etc people, activities, organisations and ideas in their events.

SHEquality Matters aims for this as a magazine. We are for the women who do things differently, the bohemian, the documentary watcher or maker, the urban gardener, on-line beadmaker, etc! The woman who have no interest in gossip and celebrity magazines or the relics of 1950's "Women's Mags!"

http://www.issuu.com/shequalitymatters includes biographies of 3 main contributors in issue 1.

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